Our Story
About the Brand
JNB Reimagined: Introducing Jacqueline Nicole Walton
JNB began as a spark: an expression of soul, style, and a touch of magic. Founded by Jacqueline Nicole Brown, the brand quickly built a devoted following with its effortless blend of California ease and Hollywood edge. Worn by celebrities like Taylor Swift, Selena Gomez, The Kardashians, Britney Spears, Madison Beer, and more, JNB became known for pieces that channeled feminine strength, personal power, and timeless style.
After years of growth and recognition, Jacqueline took a quiet step back from social media, the spotlight, and production as she navigated the profound personal shifts of marriage, the COVID era, and creative reinvention. In 2021, she opened her first boutique in Carlsbad, California, grounding the brand in its San Diego roots and deepening her connection to the community and a slower, more soulful approach to luxury.
Now reintroduced as Jacqueline Nicole Walton, the brand enters a new chapter. Focused exclusively on fine jewelry and bespoke creations, every piece is handcrafted in Los Angeles and infused with intention, care, and a deep respect for personal transformation. These are not just adornments, they are modern heirlooms and spiritual artifacts, designed to connect you to your truest, most radiant self.
About the Designer
Meet Jacqueline Nicole Walton — the creative force behind JNW
Jacqueline Nicole Walton (formerly Jacqueline Nicole Brown) is a designer, creative visionary, and the intuitive force behind her eponymous brand. Raised in Southern California, she earned her B.A. in Theatre from the University of San Diego, an experience that sparked her love for storytelling, character, and expressive form.
Self-taught and soul-driven, Jacqueline began crafting jewelry by hand, pieces she wore while working on film sets and styling friends and performers. Her effortless aesthetic and magnetic designs drew immediate attention. People began buying her pieces off her, actresses, stylists, and creatives who felt the magic in what she made. Through word of mouth and real connection, JNB was born.
Jacqueline’s early work led to brand collaborations with brands like 7 For All Mankind, Free People, Gorsuch, and the DASH boutiques, and a recurring role styling talent on a syndicated show for the Style Network. Her jewelry found its way into the collections of influential women like Selena Gomez, who called them “boho chic and timeless”, along with Taylor Swift, Rocky Barnes, Madison Beer, The Kardashians, Britney Spears, Lindsay Lohan, Amber Stevens, and more.
Today, Jacqueline designs with the same spirit she began with, now elevated through the lens of craftsmanship, ritual, and renewal. Her pieces are crafted with soul, worn with intention, and designed as symbols of beauty, energy, and empowerment - meant to accompany you through every transformation.
