For more than a decade, JNB has been a name synonymous with creativity, individuality, and timeless style. What began as a jewelry line crafted with passion and curiosity has blossomed into a fine jewelry brand rooted in artistry, community, and originality.
Today, we’re thrilled to share the next step in our journey: the launch of our new website and the transition from JNB to JNW – Jacqueline Nicole Walton.
Why the Change?
This rebrand isn’t about leaving JNB behind, it’s about carrying its spirit forward while making space for what’s next. JNW reflects not only the creativity and independence that have always defined the brand, but also Jacqueline’s own evolution.
From designing her earliest collections under the name JNB, to expanding into fashion jewelry loved by women across the country, Jacqueline has continually pursued originality and self-expression through her work. Over the years, her path has grown alongside her own personal milestones—marriage, the opening of her flagship store in Carlsbad, and the decision to focus more intentionally on creating fine jewelry that is both wearable and enduring.
By embracing the name JNW, Jacqueline brings her full identity into the brand. It’s a way of honoring her story, while creating a legacy that feels timeless and true to her vision.
A New Digital Home
Alongside this rebrand, we’re excited to introduce our redesigned website. Built with our community in mind, the new site makes it easier to explore collections, discover the stories behind the designs, and shop in a more seamless, elevated way.
Here’s what you can expect when you visit:
- Curated collections that reflect Jacqueline’s fine jewelry designs, thoughtfully crafted to balance everyday ease with statement elegance.
- Improved navigation, making it easier to browse by category, collection, or design type.
- Detailed product pages, where you’ll find the inspiration, craftsmanship, and care that go into each piece.
- An elevated shopping experience, with a layout designed to be as beautiful and intentional as the jewelry itself.
Honoring the Past, Embracing the Future
While our name and look have evolved, many things remain the same. JNW continues to be:
- Locally owned and woman-founded in Carlsbad, California.
- Dedicated to originality, creating pieces that reflect independence, strength, and beauty.
- Committed to community, honoring the customers, friends, and supporters who have walked with us through every chapter.
We see this transition not as a departure from JNB, but as a natural evolution. JNB was where the story began. JNW is where the story grows.
Introducing JNBStyle: The Blog
More than jewelry, JNBStyle is a space to explore the art of living well. Introducing our new blog dedicated to sharing ideas, stories, and rituals that celebrate beaity, intention and soul.
Think of it as an extension of the brand’s original spirit: rooted in creativity, curiousity, and individuality. Here you’ll find:
- Travel inspiration for near and far adventures.
- Recipes to bring more joy and flavor into everyday life.
- Rituals and design ideas that add meaning and beauty to your routines.
- Lifestyle stories that embrace authenticity and the art of living with intention.
Thank You for Being Part of the Journey
For our longtime customers, you’ll still recognize the values and artistry you’ve always loved, only now in a space that better reflects the essence of the brand today. For those discovering us for the first time, JNW offers a glimpse into a world of jewelry that is unapologetically original, made to be lived in, celebrated, and cherished.
This rebrand is more than a new name or a new site, it’s a reflection of growth, legacy, and the desire to keep creating jewelry that feels deeply personal and enduring.
We are so grateful for your support throughout every season. Whether you’ve been with us from the early days of JNB or are discovering us as JNW, we’re honored to have you here.
Welcome to the new chapter. Welcome to JNW.
